This was a quick setup in 3ds Max 2008 / mental ray to test out the new features & production shaders. Shaders & features used:
mr Matte/Shadow/Reflection, mr Gamma & Gain, photographic exposure control, and Glare.

The car model was created by Piotr Kosinsky and I purchased it from Turbosquid a while back for use in another project. (great model btw).

The car paint is an A&D mixture of mine, and lighting is merely a skylight with a .hdr map and FG only.